Our Story
TARLI was founded in 2022 by esthetician and natural cosmetic formulator Maya Aleksic.
TARLI was founded in 2022 by an esthetician, natural cosmetic formulator, and face yoga instructor Maya Aleksic.
Everything I thought I knew about skin changed when I became a mom. As an experienced esthetician, I knew treatments and products, yet my skin reflected the hormonal and lifestyle changes of motherhood—what was once glowing became dull and tired-looking.
I’d lost my youthfulness in all senses of the word.
Suddenly, I felt the societal pressure of taking both a male and female role, trying to be everything for everyone—except for myself. That stress reflected on my skin.
“How can us women thrive when we’re always trying to hustle and do it all?”
“How can we reclaim our feminine energy and still be strong, confident and empowered?”
My journey to reclaim my femininity and youthfulness started with trusting my intuition and leaning into what felt natural to me. Like many moms, I embraced a holistic lifestyle, changing my diet and habits. In this process, I became aware of the power of nature. Skincare, is more than just products—it’s a lifestyle, a mindset, and a commitment to nurturing oneself.
I’d found my purpose. Drawing on my expertise as an esthetician and my new role as a natural cosmetic formulator, I created a skincare line to help other women like me reclaim their femininity and youthfulness so they can glow inside and out.
TARLI, named after my daughters, was born—a holistic skincare line powered with natural superfoods to help nourish your skin and soul.
Founder
